Reinventing Ideas with Johnny Cupcakes

Last Friday the Boston area entrepreneur, designer, and creator of the t-shirt empire Johnny Cupcakes came to the library. Johnny “Cupcakes” Earle delivered a talk focusing on hard work and the ways he has succeeded to truly create an experience around his brand. His talk detailed early business ventures (really early…meaning gradeschool) selling candy and learning about the benefits of buying wholesale – to later striking like lightning with the cupcake and crossbones logo that has become his trademark. I mean that literally… the logo and the phrase “do more of what makes you happy” are under copyright… Johnny’s message of giving 110% to your projects, learning to delegate, and doing the little things right was inspiring and brutally honest. It was fantastic to see a packed auditorium with such an age range. Many were fans of the brand before but also great to see some younger attendees who are now emboldened to create their own ventures. This was the fifth in a general series of design talks the Friends of the Somerville Public have organized, and a huge thanks goes to Johnny for adding us to his schedule. We have planned this for almost a year and was a real treat. Must also thank Eli Epstein of Union Press in Somerville for creating the handsome tickets/souvenirs that we used.     - James Fox To learn more about the Friends please find us online at

Add new comment