The Business of Fake Amazon Reviews

In February I posted about the ways we can identify fake Amazon reviews, particularly the tool Earlier this week Buzzfeed published an article about the business of fake Amazon reviews, which includes these staggering statistics: 87% of Amazon shoppers surveyed said a positive Amazon review was critical in their decision to purchase a product, but fewer than 10% of Amazon customers write reviews of items they've bought. However, getting positive reviews is essential to successful online seling, so many businesses pay people to write reviews of products they haven't even used. "Inside the System that Fuels Amazon's Fake Review Problem" is a tour of the shady world of Slack channels, subreddits and other online venues where businesses look for reviewers.

 It's fascinating.

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